An endless closet at your fingertips
Founded in 2018, I created Our Closet to give the women of the UK the chance to jump onboard the circular fashion lifestyle which is super popular with the babes of Australia.
Before relocating to London I was running a successful online dress rental business in Perth, Australia renting out the gorgeous designer pieces I had collected over the years, often from overseas.
A bunch of my girlfriends gave me their precious pieces to rent out on their behalf too, but this was always a bit of a pain in my butt as they would often want them back at the last minute to wear out that night.
I decided to create a platform where they could lend out their own pieces in a safe and secure way while still being able to wear them themselves whenever they wanted.
Our Closet is a way for women to make some money back from their purchases. Pieces rent for roughly 20% of the purchase price, rent them out 5 times, you’ve made your money back. Rent them 6, you’re making money!!
Our Closet gives women the chance to rent a gorgeous designer piece for a fraction of the retail price, because let’s be honest, once we have that one perfect pic in a killer outfit for Insta, we can’t wear it again!
I wanted to make the process as safe as possible, so every borrower must provide photo ID and proof of address when signing up, we offer insurance and our payment gateway allows us to automatically charge the borrowers card late fees, damage fees or god forbid, non return fees.
At the end of the day, I want us all to cut down on the fast fashion we’re buying then throwing away which is going straight to landfill. I want women, before they buy a new outfit, to think:
- will I wear this again?
- would someone else want to wear this?
- for this price, could I rent something from my favourite luxury designer instead?
I hope you love lending and borrowing your designer pieces as much as I do.